What’s in your tool box?
By Jon Scheve, Superior Feed Ingredients, LLC Throughout October, the corn market has traded within a tight 25-cent range. Lack of farmers selling has kept prices from declining much during harvest....
View ArticleA look at 2021 corn marketing
By Jon Scheve, Superior Feed Ingredients, LLC The market is in a holding pattern until more is known about the national yield. Weather forecasts for extreme heat and limited precipitation over the next...
View ArticleSix things to consider when developing a price risk management strategy for...
By Kenny Burdine, Extension Professor, Livestock Marketing, University of Kentucky Over time, I have probably done more programs focused on price risk management than any other cattle marketing topic....
View ArticleUnderstanding the marketing tools in your toolbox
By Jon Scheve, Superior Feed Ingredients, LLC Wheat prices continue to rally higher and seem to be helping pull corn prices back to the upper end of its 8-week trading range just under $5.40. Beans...
View ArticleUse care when marketing local beef
By Garth Ruff, Beef Cattle Field Specialist, Ohio State University Extension I am a big supporter of local food production and direct marketing. When done properly in some production systems there are...
View ArticleEasy Internet marketing for local foods
By Dusty Sonnenberg, CCA, Ohio Field Leader: a project of the Ohio Soybean Council and soybean checkoff When COVID-19 hit, it was not uncommon for shoppers at many grocery stores to find nearly empty...
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Direct marketing of meat
By Rob Leeds, Garth Ruff, Peggy Hall, Jacci Smith, and Tony Nye, Ohio State University ExtensionProducers who are seeking to increase income are looking for different ways to market their livestock....
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Don’t give your storage away
By Jon Scheve, Superior Feed Ingredients, LLCThe delayed and slow harvest progress has helped corn and bean prices by keeping basis levels higher than normal. A slow harvest also keeps futures prices...
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The challenges of still having unsold 2017 corn
By Jon Scheve, Superior Feed Ingredients, LLC Wheat’s massive drop was most likely the cause for the decline in corn and beans the past couple of weeks. Large hedge funds often have positions in all...
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Corn at the halfway point
By Todd Hubbs, Department of Agricultural and Consumer Economics University of Illinois The midpoint of the 2018-19 marketing year for corn arrived on Friday, March 1. Typically, the market begins to...
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Developing a marketing strategy approach
By Jon Scheve, Superior Feed Ingredients, LLC For the last 8 years the price of December corn on the last trading day of November has always been lower than the last trading day of October. Corn closed...
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What path will you choose for this cattle cycle?
By John F. Grimes, Ohio State University Extension Beef Coordinator Based on reports from USDA and industry analysts such as Cattle Fax, it appears that the aggressive expansion of the U.S. beef...
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Marketing plans for the big crop looming
By Jon Scheve, Superior Feed Ingredients, LLC The upcoming corn and soybean harvest is expected to generate the largest crop ever. Combine that with one of the largest carryouts ever and it’s panicking...
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Consider storage expenses in marketing
By Jon Scheve, Superior Feed Ingredients, LLC I’ve noticed far fewer bad corn crop pictures and farmer complaints this year versus previous years. Most farmers are generally happy with crop conditions....
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Marketing on what is known
By Jon Scheve, Superior Feed Ingredients, LLC Practically everyone in the grain trading world is saying “I didn’t see that coming” after a 70-cent corn price drop over the last 30 days and a $2 per...
View ArticleOhio Corn Marketing Program Referendum gets a “yes” vote
The Ohio Department of Agriculture today certified the results of the Ohio Corn Marketing Program Referendum. The referendum, seeking to increase the state checkoff on corn from ½ of a cent to ¾ of a...
View ArticleOnline grain marketing conferences
Growers who want to experience grain marketing using real-world strategies without any of the real-world risks can take advantage of a series of online courses taught by experts from Ohio State...
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Lower prices likely as harvest answers yield questions
The pleasant surprises in the fields for farmers across the country are painting a gloomy picture for those looking for higher prices in the near future. “The crop is bigger than we think and the...
View ArticleDirect marketing meat
Rory Lewandowski, Extension Educator, Athens County and Buckeye Hills EERA As the interest in locally produced and marketed food grows, livestock owners may find non-farm neighbors and friends asking...
View ArticleMarketing to Millennials important for the future of businesses
For those in previous generations, getting a handle on understanding the purchasing behaviors of the Millennial Generation can be somewhat vexing. At no point in recent generations has there been a...
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