Developing a marketing strategy approach

By Jon Scheve, Superior Feed Ingredients, LLC

For the last 8 years the price of December corn on the last trading day of November has always been lower than the last trading day of October. Corn closed at $3.63 on Halloween.

On the other hand, for the last 8 years January beans on the last trading day of November were higher for 3 years, lower for 3 years and the same for 2 years. January beans were $8.52 on Oct. 31.

My marketing strategy approach

I try to maintain a flexible marketing strategy that maximizes profit potential and minimizes risk. This means that some of my trades are most profitable if the market stays sideways, especially if there is a lot of rationale for minimal price movement in the short or long-term. Like all farmers, I’m most profitable if the market rallies above breakeven price points, and I always want that to happen.